Do you tweet? If you don’t should you? The answers are not quite yes and no, but Twitter can be a very effective tool for distributing news, offers and directly communicating to your customers and potential customers. In Buffalo it can be especially effective with such a tight-knit community, but it all comes down to one thing… 
Timing.
With so many things timing is everything. If you have the right tweet at the right time you can effectively market to your consumers. For instance a daily lunch special tweeted at 11:30 would be very valuable. So many people use Twitter from their phone and check it when there’s down time, such as just before or on their way to lunch. Tweet too early (say 10:30) and your tweet maybe pushed too far down into the users feed and missed.
Buffalo Harbor Kayak Twitter
A great local example is Buffalo Harbor Kayak. As a warm weather seasonal business they have to take advantage of different avenues of advertising and this is perfect. They tend to tweet the weather forecast so you can make plans to come kayak down in the harbor, open dates and even the occasional quip pertaining to Buffalo.
For a simple tool there’s so many uses for businesses, but in all instances timing is key.
